Projects

The study aims to be a foundational piece in understanding the impacts an Esports title can have on a publishers stock price, and how the publishers can derive methods of financial sustainability and increased ROI from this, whilst maintaining a healthy relationship with the Esports ecosystem. The project shows different video game models, have different success rates in relation to abnormal returns, with live-service games (the Games as a Service model) producing much larger abnormal returns than other video game models. Esports titles from other models appear to lack significant impact on the publishers market prices.

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Type of employment sought
A role in Esports marketing/Theory, with a large influence in the market of financial implications and future progression

Areas available to work
willing to work globally, or in other areas in the industry within the UK.