Projects - University of Staffordshire GradEX

esports

A behind-the-scenes look and the importance of non-publisher run events

A behind-the-scenes look at the European Halo League events from a production standpoint and why events like it are so important for building an audience

Jack Hilton

An empirical investigation into the impact of usernames within Esports.

An empirical investigation into the role and impact of usernames within the esports industry, using identity, performance, marketability and perception as the main pathways of study.

Kurtis Ashton

Application of a UGT perspective on Esports broadcasting media

A study exploring why viewers spectate Esports broadcasts supported by the Uses and Gratifications Theory, and how viewer's gratifications can be utilised by a production team within the broadcast product.

Samantha Smith

Constructing the Female Protagonist: Understanding Gendered Perceptions

A study examining how audiences interpret female protagonists, highlighting the gendered assumptions, cultural narratives and marketing tactics that shape the construction of women in modern gaming!

Abigail Whalley

Gendered barriers to participation within Valorant esports

A study into how participation differs depending on gender and how it creates barriers within competitive esports, particularly Valorant.

Maddison Pavitt

How is AI impacting the livelihood of graphic designers within esports?

This project looks at the impact that Generative AI is currently having on graphic designers with a focus on esports and assessing the value of human creativity in the space.

Josh Wilson

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