Projects

This poster presents a consultancy project focused on enhancing the digital marketing strategy of Leya Nova, a small laser hair removal business. The work investigates how social media can be used more effectively to increase engagement and attract new clients within a local Gen Z audience. Drawing on academic research, interviews, and survey data, the project identifies key areas for improvement and offers tailored, achievable recommendations. The poster summarises a practical application of marketing theory, demonstrating how data-driven insights can shape strategy and support the growth of small businesses in a competitive online environment.

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