Tourism, Events Management and Marketing
Browse student projects below. You can get in touch with any student by clicking the arrow in a profile and filling out the form.
Do you remember the last time you went on a coach trip? With senior travellers being the main source market for coach tourism, this project explores how customer satisfaction affects brand loyalty and identifies key future trends which may help shape the uncertain future of this traditional market.
By establishing a visitor profile and exploring the motivations of visitors to Manchester Christmas Markets, an understanding of how the event fits into Manchester's city brand was gained. The project investigated whether visitors were drawn to Manchester's city offer and image or the Christmas markets.